National Holiday Prototype Floorset | UO Flagship (King of Prussia)
Selected as one of the top visual leads to collaborate directly with the Corporate Merchandising team at the King of Prussia flagship. I assisted in the conceptualization and physical execution of the “Holiday 2025 Everything Everywhere All You Want” prototype- a master floor plan and visual guide distributed to all Urban Outfitters locations nationwide.
Translated corporate directives into high-traffic retail displays, ensuring brand cohesion across diverse product categories.
Balanced high-demand tech and lifestyle brands (Owala, Camp Snap, Baggu) with trend-forward collectibles (Pop Mart, Monchicchi) to create a multi-sensory “gift shop” environment.
Established the “Gold Standard” for visual storytelling, lighting, and product density that defined the national holiday customer experience.